This seminar focuses on the language used to promote entrepreneurship education and its potentially damaging effects. It considers the historical development of language used to describe and promote entrepreneurship, and how students respond to the language used in entrepreneurship course descriptions, and how such language frames the broader social reality of pursuing entrepreneurship as a viable career option.
Sally Jones is Reader in Entrepreneurship and Gender Studies at Manchester Metropolitan University’s Faculty of Business and Law. She is also co-head of the Sylvia Pankhurst Gender and Diversity Research Centre. Her research interests include feminist and critical approaches to entrepreneurship education, and the role of class and gender in the enterprise culture. She has visiting academic roles at Aarhus University in Denmark and EM Normandie in France. She co-chairs the Gender and Enterprise Network (GEN), a Special Interest Group of the Institute for Small Business and Entrepreneurship (ISBE). Sally’s research has been published in the International Small Business Journal, the Journal of Small Business Management, Entrepreneurship and Regional Development, Gender, Work and Organization, International Journal of Gender and Entrepreneurship, and Education + Training. She also recently contributed a chapter on feminist pedagogy in entrepreneurship education to the forthcoming Routledge book, Critical Entrepreneurship Education, edited by Karin Berglund and Karen Verduijn.