Digital communication and marketing will mean new challenges for most companies. Max will during his session describe the potential and opportunites with digital communication, but also the big challenges companies will face. There is a big discrepancy between what we hear or read about digital transformation in communication and marketing, compared to what real companies actually have to deal with in their daily operations. Max will in an easy and clear way describe why it’s better to actually do something - even if it means you’re not doing it the best, and why it seems so hard to get started.
Max Wimnell has been working with digital communication over the past ten years. He is today a consultant and partner at Vekst, focusing on the challenges posed by the digital change of communication. In recent years, he has worked with some of Sweden's largest companies development of strategy, organization and competence development within the area.